Ben Berden (Cyclocross Elite) Belgian born cyclist who focuses on the cyclocross season, Ben came to Lake Cycling three years ago with the launch of the MX331 Cyclocross specific shoe and is working to continuously with Lake's development team to improve and develop shoes that can compete at the very top level of competition

Nicole Duke (Brand Ambassador) Boulder resident and former Cyclocross National Champion came to Lake years ago as a downhill racer and has ridden through the sport in many disciplines while finding her true love in cyclocross. Nicole has been an inspiration and has helped Lake develop some of the best looking shoes within Lake.